Banner Image

Our Story

It all started back in 1998 when our founder, Handy Hioe, was a college student and noticed something missing: everyday school, office, and art supplies that delivered great quality and thoughtful design without the high price tag. So he created a brand that could do just that. 

What began as a small vision is now a global brand with over 1,500 products. From notebooks and pens to art supplies and filing tools, we help people stay organized, productive, and creative wherever life takes them.

As a certified Minority Business Enterprise, we're proud to build a brand that reflects the diversity, creativity, and determination of the communities we serve. That same spirit is behind our mission to make great design and quality supplies accessible to everyone, no matter where you're starting or what you're working toward.